Our expertise is in CMF design and covers a broad range of industries: design, transportation, fashion accessories, sporting goods. We don’t fancy limits really.
Baolab work at enhancing the sensorial qualities of a product, in consideration that consumers are most likely to link to it their personal use experiences. A competent re-design of the object’s “light” characteristics – colour, materials and surfaces – can very often set new sensorial and functional values, without having to turn its production process upside down. A well-defined CMF project does help the end user perceive the product the best; this can highly influence its repositioning on the market.
Designer and architect in love with materials, she prefers production workshops rather than meeting rooms.
Architect in name only and not per se, passionate about sensoriality and philosophy, she loves theory that leads to practice.
Will a widespread use of graphene, airloy or third-generation bioplastics ever turn our lifestyle upside down? Alessandro’s dream is to work at Baolab’s Library for that too…
Located in Milan in the heart of Brera, historically one of the most vibrant artistic areas and one of the busiest districts of Milan Design week, Baolab counts on the composition of its network, formed by experienced professionals with different backgrounds and skills.
– Trend analysis and forecasting
– Material research and development
– Creative design strategy
– Color and material consultancy
– Color & Trim for the automotive industry
We work on colours, materials and finishes, because we believe that “soft” characters are fundamental for the development of products that feature both emotional and functional values.
Baolab conduct an on-going broad research for a wide range of our clients, global players in their respective industries. We inspire them first and jointly develop novel product concepts, in different fields.
By analysing heterogeneous sources, Baolab recognise the emerging formal languages and on-going trends that we translate into appropriate tools of interpretation: mood and material boards, colour palettes, personas profiling.
Baolab strongly believe in technology transfer and field crossing, to maintain a 360 degree-vision towards innovation.
Baolab avail themselves of synergic collaborations with specialised manufacturers, artisans, universities and research institutions, to both conceive and develop unprecedented materials and finishes.
We teach in post-graduate masters, as well as hold corporate workshops that are focused on trend analysis, sensorial design, innovation and research.
Studio
Via San Marco 18
20121 Milano
Italy
E studio@baolab.net
T +39 0236513927
Founders:
Manuela Bonaiti
manu.bonaiti@baolab.net
Emma Clerici
emma.clerici@baolab.net
Partners
Alessandro De Biase
ale.debiase@baolab.net
Alessandro Pollio
ale.pollio@baolab.net
Press
Gabriella De Biase
gdb@gabrielladebiase.it
