Goodtone is a modern company specializing in design and manufacturing of high-end office chairs, with integrated R&D, production and sales capabilities.

For this project, we developed the CMF design for two of their office chair models. Our process began with in-depth market research and trend analysis to identify current aesthetic directions in the workspace and contract furniture sectors. We then defined a tailored palette of colors, selected innovative materials, designed custom patterns and identified potential suppliers and manufacturers capable of bringing the vision to life — ensuring the final product aligned with both brand identity and market expectations.