San Marco Trends 2023


Baolab developed the colour trends of 2023 for the renowned Italian brand San Marco.

Our work on this project involved the creation of four distinct color stories, each meticulously crafted through an extensive research process. We drew inspiration from case studies, conducted in-depth market analysis, and developed a profound understanding of San Marco’s brand identity and core values.

We also designed the tools to convey them effectively and functionally. Our aim was to add value to the research, ensuring that these trends not only resonate with the market but also align seamlessly with San Marco’s vision.

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